Special events like game days, concerts or new product launch demand high profile publicity. Though there are many promotional methods to do it including print advertisements, radio ads, flyers and so much more, nothing can match the charm of popular custom handouts like sunglasses. Most conventional marketing methods may involve exorbitant cost and efforts, which could make it beyond the reach of small and budget friendly campaigners. This is where imprinted sunglasses come to the bigger picture.
How custom sunglasses help in getting your message across? Take a look
Target your audience
Sunglasses are a great way to advertise your event and reach out to your targeted audience. Light weight and compact, custom sunglasses are easy to distribute to the prospects in your database or to a specific geographical audience by mailer or in person.
Get creative
When you advertise your event using custom sunglasses you can get as creative as you want while designing it. Make your sunglasses stand out, gain the attention of your audience, and highlight your message. Your logo or message can be placed on arms or even on a corner of the lens to create the right impact. Choose from a wide range of models including navigator sunglasses, mirrored sunglasses, polarized sunglasses or something quirky like floating sunglasses, color changing sunglasses or glow in the dark models that will give an added dimension to your brand visibility.
Tangible
Tangible gifts like sunglasses leave behind long lasting impressions every time your recipients use it or retain as keepsakes . Make sure to keep the imprints and designs truly unique to enhance the value of these logo items.
Incentives
Sunglasses can be used to make a buzz for your event or even to hand out discount codes or announce deals. It is a perfect choice as referral gifts for your existing clients and a great way to measure your campaign results. Sunglasses can even be used as subscription giveaways for those clients that subscribe your newsletter. It is a great way to make them feel valued while your data base gets a boost.
Cost-effective
As sunglasses are budget friendly when compared to other forms of advertising, it makes an effective way to promote an event and get a good return of investment. No matter whether you are planning a small store promotion or something massive like trade shows or mailer campaigns, custom sunglasses will make a great choice to consider. The bulk order discounts is another added attraction of these logo items that will cost you less when bought in bulk.;
How do you plan to customize sunglasses to create marketing opportunities? Share your ideas with us on our facebook page to join an interesting conversation.
