Promotional products are available in dime a dozen models and price rates, which will give a lot of elbow room for marketers to fine tune their promotional strategies. However, have you ever considered the value of custom sunglasses as promotional swag? The very item that make part of the dressing style and personality of so many people !
The choice of sunglasses to use as a marketing tool grows year after year! From UV resistant sunglasses to polarized sunglasses, mirrored sunglasses, rimless models and so much more, marketers have a pair perfect for every calling. There are wonderful color changing sunglasses for outdoor events and classic navigator sunglasses for business executives. If you wish to make a real impression, you can even select Pantone Matched frames to create a stunning and unique gift.
Here are the top 5 reasons how logo sunglasses help businesses
Utility
Sunglasses are used almost daily – you can count on it. The consistent utility of sunglasses will earn these marketing handouts an impressive recall rate. Get your logo and message imprinted on your favorite sunglasses to rock the campaign and turn your recipients into your brand advocates.
High retention
Promotional sunglasses enjoy a high retention as these won’t go out of fashion. Plus, most people will have multiple sets of sunglasses in their collection to match the different occasions and dressing styles. When you print your logo on a pair of sunglasses that’s marketing with longevity in mind.
Visibility
Sunglasses always remain at the eye level of people around, which inspires them to read your message printed on it. Custom sunglasses get up close and personal to your prospects, which makes it hard to ignore the information these carry.
Functionality
Everyone needs sunglasses to stay UV safe and stylish alike. So by handing out custom sunglasses it becomes easy for marketers to engage those people who actually wear the products as these everyday essentials will make effective tool to run a functional marketing strategy.
Exposure
Sunglasses get a lot of eyes wherever your audience go- whether at work, play or anywhere in between and your message gets a new audience and a wider demographics. While most digital advertisements have a specific lifecycle, sunglasses marketing will go on forever! The best part is that sunglasses are so versatile that it will easily match any business niche or event.
Explore the wide selection of promotional sunglasses that will make a perfect item for your next promotion.
