The Promotional Products industry in America is a multi billion dollar industry, which in itself is a proof for the incredible popularity of custom giveaways in business promotions. Why do companies continue to spend money on popular promotional products like custom sunglasses when they can spend a lot less on digital marketing or social media?
Here are some of the reasons we could think of
Sunglasses evoke a sense of reciprocity
The seemingly simple gesture of gift giving involves a lot of subtle psychology at work. It will evoke a sense of reciprocity in the minds of the audience. Customers will hold businesses that handout gifts in a superior position than those that do not use custom giveaways in promotions. Your customers will feel obliged to not just support your business by buying your products but even referring the business to friends and family.
Sunglasses are fashionable gifts that Make People Happy
Sunglasses are fashionable and functional. When you brand them with your logo or brand name, these accessories will ensure a wide angle display for your brand. More importantly, sunglasses are inexpensive and within the reach of even marketers with a low promotional budget.
Giving gifts is a universal way of showing appreciation and gratitude. Marketers can show how much they care by choosing high utility giveaways like sunglasses In fact, studies show that useful gifts make people smile whenever they see them. So including useful promotional products like sunglasses in your marketing campaigns will give a human face to marketing.
Versatile
Sunglasses are effective in countless promotional settings and events. These can be used as promotional giveaways, thank you gifts for your business associates or appreciation giveaways for your employees.
Reusable
Sunglasses are reusable and hence will repeatedly generate moments of satisfaction. Every time a person uses your sunglasses they continue to make the recipients happy. This consistent positive experience is what makes sunglasses different from coupons and discount vouchers that offer only a one-time experience of happiness.
Sunglasses Connect People to your Brand
Giving logo sunglasses creates a deeper emotional connection with customers and inspires them to do business with you. Customers who are emotionally connected will eventually become life time, loyal customers.
Budget friendly
Sunglasses are cost effective and hence make a great choice for mass events like trade shows and business events. So marketers can give logo sunglasses away as a fun surprise to customers to promote a business.
Improves Brand Visibility
Sunglasses enjoy a long shelf life and will get consistent use for many months or years. In addition, most people need multiple pairs of sunglasses to match their diverse dressing styles. So, a pair of stylish sunglasses will surely make a great addition to their collection. So, by using custom sunglasses, can you imagine how many times you get your brand front and center in a person’s day? Thus you are making it easier for the user to remember your brand.
How do you plan to use custom sunglasses in your marketing. Share your ideas
