Summer is the season of the year when most people spend their time outdoors. So, protecting the eyes from UV rays become more significant like never before. Marketers can encourage their prospects to keep their eyes well protected and healthy during summer by using appropriate sunglasses every time they head outdoors.
Social media posts
Marketers in the eye care niche can also share tips on choosing the best summer sunglasses in social media. It will help your prospects to make a well informed decision and can positively influence their purchasing decision. Needless to say, your brand and message on custom sunglasses will get a lot of publicity online and engage the audience in a subtle way.
Bring summer vibes to your stores
Bring in the summer colors to the decorative theme and set up a window display of sunglasses that can be both inviting and eye-catching. Post signage on the importance of eye care procedures. Offering informative content for the audience will make them aligned to your brand.
Spruce up your online stores
If you have an online stores, summer is indeed the best time to give it a face lift. Consumers are spending 44% more time on social media and in online stores for shopping. Offer summer staples like custom sunglasses as free gifts to enhance their shopping experience. Choose UV resistant models like Malibu sunglasses or Oahu sunglasses that your prospects will find truly useful. Fashion forward models like neon sunglasses or quirky foldable sunglasses will all make great choices to consider. Add your logo, message and artwork to make it a tangible reminder of your brand.
Summer themed Photo contests
In addition, encourage your prospects to capture the best summer glimpses by organizing a photography contest. The winning entries can be posted in your social media pages to drive up a buzz. By creating a photo gallery, you can also help entice other prospects to participate while your brand exposure gets a boost.
Moreover, polarized sunglasses customized with summer artwork and logo will make excellent handouts for the participants. It will engage them with your message in a light hearted manner and inspire them to think and talk about it more often.
Eye care quiz
Likewise, show that you care by organizing an eye care quiz that will help your audience to be aware of the basics of eye care, and inspire them to schedule their routine eye check up. Think of more such creative ideas as summer heats up and demand for sunglasses rise. Further, handing out a pair of free sunglasses to your clients will go a long way, in keeping their eyes healthy all summer long.
Think of more such creative promotional tips involving sunglasses to make your summer themed promotions a grand success.
