Marketers trying to make their brand or product stand out from the crowd can consider custom sunglasses as their promotional swag. When you want to pique interest among the audience without going overboard , these trendy accessories make a great option. Here are four factors to consider while using custom sunglasses to spread the word about your business or product.
Color
In marketing color can hugely impact how people respond to your message. Consider the preferences of your target audience and choose sunglasses in colors that match their style. For instance, if you have a younger crowd to reach out to, choose brightly colored lens and frames whereas when you have a classic audience, choose neutral colored frames.
Too many contrasting colors can make it gaudy and may even deter your audience from using them often.
Customization
Sunglasses also have a strategic imprint space that should be used wisely. Do not use too much text or artwork as it could even turn off potential clients. Moreover, the goal is to create something eye-catching without being overbearing. Marketing is wordplay. So, think creative to bring out a compelling message, an interesting artwork or tagline among others . You can even use fun quotes or witty oneliners to add a fun twist to your promotions and make your branding shine.
Style
Outdoor events are fun and glamour for most people. So, choosing stylish sunglasses will surely make your brand the favorite of your outdoorsy crowd. You can use sunglasses in marketing your business, event, or personal brand. This is the most obvious reason to consider because it allows you to create something that keeps people fashion forward and make enhance their outdoor fun. It also allows them to associate positive memories with your company.
Go Beyond the Ordinary
Most people overlook sunglasses as marketing tools. Apart from making the users look stylish, sunglasses protect the eyes from UV rays to make excellent accessories. Every time they strike a pose in the stunning outdoors, they will be reminded of your brand. A well customized pair of sunglasses will make a great impression in the minds of your clients and customers. Choose interesting models like gradient sunglasses or color changing sunglasses that will change colors when exposed to sunlight.
Sunglasses make Leads
More than two-thirds of consumers report that they are more likely to purchase from a brand that offers incentives and promotions. Sunglasses make popular additions to any business strategy. It’s one of the best ways to grow your business and boost engagement with current customers and encourage new ones. You can even hand out sunglasses as fun contest giveaways or as mailer items along with newsletters thanks to the light weight and compact design of sunglasses.
Versatile giveaways
Sunglasses are not just budget friendly and effective marketing tools, but they also make great gifts for friends and family. They can be easily customized with your personal message and artwork to turn them into party favors. Creating branded merchandise is quite easy, so try it out on your brand.
Ideal for target promotions
Despite how simple they may seem, promotional sunglasses can be a powerful tool in marketing. By using it effectively, you can gain many promotional opportunities through targeted promotions. Sunglasses are easy to distribute in person or through mailers. So, your message will surely reach your target audience without fail. Choose appropriate models that will complement the life styles of your audience.
How do you plan to use custom sunglasses in your promotions? Share your ideas with us on our facebook page.
