Anything that appeals to the eyes will easily grab the attention of your potential users. Thus visual merchandising is all about the art of capturing your prospective customer’s attention and encouraging him to take a closer look at your stores- online or retail.
The basic idea of this technique is displaying logo items in such a way that even casual visitors will easily turn into your loyal customers. Make sure to line up the best selling models as window displays, which will not just make them stand out of the competition but also grab the attention of the users as well.
You can set up a rack full of budget friendly sunglasses at street corners, beaches or in front of bars or restaurants. These promotional sunglasses will grab the attention of your audience instantly. Once you have gained their attention the next step will be to introduce them to your logo and message by handing out these freebies. You can hand out in random, for those who sign up for your newsletters or even as gifts with every purchase of a minimum value. It will be a clever idea to include promo codes and discount deals on logo sunglasses to get them back at your stores soon.
Visual merchandising is not all about simple window displays but include layout, designs and promotions to not just attract new leads but also build customer loyalty.
Sunglasses will make excellent items of visual merchandising during tradeshows, fairs and business events. Creativity is the key to your promotions. The more unique your display is the more will be your chances of grabbing the attention of your customers. Only a unique and creative display will stir up their curiosity and will make them want to explore your brand further. Keep in mind who your target audience is and the message you are trying to promote.
So, if you are promoting events like sun safety week that falls from June 1st to 7th, you can employ visual merchandising techniques to make your promotions more effective and aesthetically pleasing. Some of the models that can be considered include neon sunglasses, malibu or navigator sunglasses
A creative merchandise display for custom sunglasses will not only attract customers but will draw their attention on to your brand message. When you are in crowded events like tradeshows and outdoor fairs, an interesting display is what drives the crowd. You can even employ a few of your employees near the gift stand to engage the crowd and to have a brief pep talk. This will surely give you the ultimate advantage during the ice breaking stage when businesses strive to retain the crowd.
Try not just to have the best logo gifts in town but the best display as well!
