Sunglasses are a must have summer accessory that will boost the style while keeping the eyes UV safe. So, can there be a better summer swag for marketers than branded sunglasses?
Customize sunglasses with your artwork, logo and message to make it truly unique. Make the best use of the small yet strategic imprint space on the frames to convey your message. If you wish to adopt a bold branding style, you can even imprint your message on the lens without being overwhelming.
Unlike other conventional promotional giveaways, custom sunglasses won’t end up in the back of a drawer forgotten. Afterall, everyone will need multiple sets of sunglasses for different occasions and to complement different dressing styles.
High retention
Sunglasses enjoy a high retention because people love to keep promotional products that they like . Popular merchandise like sunglasses will enjoy a retention of several months or even years.
High visibility
Promotional handouts like sunglasses that are regularly used will double up as a tangible reminder of your brand. Every time they wear these trendy sunglasses to the beach, concerts or a day out, your brand will make repeat impression not just among the users but everyone around as well.
Subtle branding
Reports show that most people prefer to receive gifts printed with a promotional message than have to put up with countless ads all through the day! Sunglasses make a non intrusive way to share your message and set a gentle reminder unlike the typical promotional ads with a high marketing pitch that will put off the audience.
Higher Impressions
Most people keep good quality sunglasses for a long time, during which your business will gain a lot of exposure in different settings and locations. Sunglasses generate thousands of impressions during its shelf life, which make sit merchandise with one of the lowest costs per impressions.
Creative customization
Sunglasses are available in a wide range of colors and styles in every price rate. So, you can easily complement with your branding theme. Add your logo, artwork or something more interesting to complete the profile of your custom sunglasses.
Cater to the needs of the audience
Each pair of sunglasses is designed for a different purpose. If you’re catering to a specific target market, you can choose the exact style they’re most likely to use. For instance, if you have a sporting crowd to cater to, models like polarized sunglasses or sports sunglasses will make a better choice. For the fun loving beach crowd, mirrored sunglasses or UV resistant Malibu sunglasses make great options.
Which sunglasses are you planning to make your swag? Share your ideas with us.
