Custom sunglasses have always been a popular marketing tool for businesses. Incredibly popular and useful, sunglasses double up as fashion accessories too. Offered in a wide range of trending models and colors, custom sunglasses offer something special for everyone and every promotional theme.
People have lots of reasons for buying new sunglasses. Whether it is to replenish the lost or damaged pair of sunglasses or whether it is to stay on top of the fashion trends, sunglasses make a veritable item in contemporary wardrobes. Interestingly enough, there is another group of people who buy sunglasses because they collect them.
Let’s be frank about it! You can never have too many pairs of sunglasses- no matter whether you wear it or collect it! Marketers that wish to include these demographics in their loop should consider models that are collection worthy.
Collectors acquire sunglasses for both practical uses and display purposes. Most people collect things just for the enjoyment of doing so and the socializing opportunities they have with fellow collectors. And finally, there are those who collect in order to preserve memories of the past.
Marketers while choosing custom sunglasses can consider a few tips to make their giveaways appealing to the discerning collectors as well.
Celebrity inspired sunglasses
Lennon sunglasses: These sunglasses made famous by the English singer and rhythm guitarist of the Beatles will make great collectibles. Offered in an assortment of lens and frame colors, these sunglasses will offer a great branding potential for marketers. Music lovers will find these shades a nostalgic reminder of the gifted artist and will find it highly valuable.
Unique models
Uniqueness adds value to any collection. Mirrored navigator sunglasses and classic eyewear models make great collectibles for this same reason. These timeless models remain in hot trend always .
Diverse styles
Most people collect designer sunglasses for the sheer joy of doing so. They prefer sunglasses in diverse styles and colors. Models like color changing sunglasses, bamboo sunglasses or light up models etc will all make great choices. Customize these with your logo and message to make them remind of your brand that has contributed to their collection
This genre of collectors is more likely to wear it during beach fun or pool parties. Your message invariably will make a great talking topic during these occasions as well, which in turn will give your brand the much desirable word of mouth publicity.
Eyewear collectors will easily make an important group to reach out to during marketing for retailers and businesses. Collectors are an overlooked audience group that is waiting to be tapped!
