Promotional sunglasses may be ubiquitous items of everyday use. However, when imprinted with your brand’s logo these accessories will get strutted around town by your fashion savvy prospects to make your brand the talk of the town . If you are wondering how these seemingly ordinary giveaways can really make a difference, this post could be for you.
Picture this! Sunglasses make everyday items, that you can imprint your logo on it and give away. It will pack an enormous punch in promoting brand recognition and make front line marketing strategy for marketers. The best part is that these are highly visible and always consistent, and ensure immense brand promotion without being overwhelming.
Choices galore
Sunglasses are available in a wide range of functional and fashion forward models right from the pilot glasses inspired navigator sunglasses to something fun like color changing sunglasses and everything in between. UV resistant models like Oahu sunglasses and Malibu sunglasses make great options to consider so are antiglare polarized sunglasses.
Popular
Sunglasses are popular among people of all age groups and demographics. So, marketers can invest in sunglasses to reach out to all types of audience groups with ease. As it comes in one size that fits all adults, marketers can choose sunglasses without racking their brain about the right size for each one of their attendees!
Enhance brand recall
A report of the Advertising Specialty Institute (ASI) shows that a staggering 85% of recipients can remember your brand on a promotional item. Your logo on sunglasses will get on top of their minds to create a boomerang effect of brand recall. Every time they see these giveaways, they will remember your brand. So, invest in these high utility and popular giveaways that keep giving, to get more value for your promotional dollars.
Budget friendly
Besides, if you think that most promotional giveaways are pricey, think again! Handouts like sunglasses have one of the lowest costs per impressions, which come to only a fraction of the cost of most other conventional promotional strategies. In addition, sunglasses work tirelessly all through the year for your brand; making a lasting impression on your audience. Plus it wont leave a hole in your pockets.
Foster customer loyalty
Promotional giveaways like sunglasses are not just about brand recall, but will also foster brand loyalty among customers. When your brand gets associated with a handy product, it will get a permanent place in the hearts of your customers. Whether you are a start up organization or an established organization, these promotional products will also make a great difference in your brand visibility.
Get a cutting edge
In a highly competitive market, promotional sunglasses can indeed give your brand a distinct edge. These everyday items serve as constant reminders of your brand, and nurture customer loyalty while making consistent impressions. Sunglasses will not just put your brand in their plain eye sight; but will even transform them into cheerful brand ambassadors of your business. Thus sunglasses will help you to subtly promote your brand wherever your prospects go.
Let’s be frank about it. Promotional sunglasses are ever-popular giveaways that will enhance your brand recognition and customer loyalty alike without eating up a major chunk of your marketing budget.
If your marketing strategy hasn’t yet discovered the magic of custom sunglasses, it is your time to embrace the immense potential of promotional sunglasses
