Wonder what makes custom sunglasses incredible marketing tools? It is the longevity, affordability, and perceived value among customers. Custom sunglasses are indeed one of the best promo items for any business to create brand recognition. All you need to do is add your logo, an interesting artwork and message, to turn it into giveaways that make eyes pop!
Printed sunglasses also complement other promo items like branded apparels. So you can choose to use them as individual gifts or along with other items. People own at least pair of sunglasses for their outdoor dressing needs. Moreover we all need multiple pairs of sunglasses to accentuate the different dressing styles and seasonal needs. So, handing out custom sunglasses as promotional items, is definitely going to be a proven strategy to boost the customer loyalty.
Here are some benefits that custom sunglasses offer as promotional swag
Branding
Custom sunglasses are a great way to get your brand noticed. Every time your recipients wear sunglasses, your brand will be showcased on a panoramic display; leaving a subtle yet powerful impression of your brand in people’s minds. This will create a sense of brand familiarity in their minds. So, next time they need a product or service, they will instantly think of your company instead of another brand that they have never heard of. Research has also shown that 85% of people remember the business that gave them the promo item.
Fashionable and functional
Sunglasses are more than just a fashion accessory. It protects the eyes from UV rays and lessen the risk of cataract and other eye conditions. In addition, sunglasses are useful all year round and are ideal for businesses of any size and industry. All you need to do is choose a style and design that best fits your brand. For instance, to promote sports & fitness industry, custom sports sunglasses will make a popular choice.
Long term Brand Exposure
Reports show that customers use a promotional hat for at least 10 months, during which they generate countless valuable impressions. Moreover, your message and logo on sunglasses remain in eye level, which means that anyone who happens to see these accessories will never miss your logo.
Value for money
Most traditional marketing strategies like billboards and TV ads involve recurring costs and a huge up-front investment that may or may not give a good return. However, custom sunglasses make assured repeat impressions at one time investment and will get your message to people beyond the target audience.
Sunglasses are one of the lowest-priced items with a high perceived value among customers. The cost per impression of sunglasses will be as low as a few cents, which is lower than most other advertising media!
Now that you have a clear over view of the promotional benefits of custom sunglasses, it is time to get started by exploring our collection.
