Sunglasses are indeed one of the most popular promotional product ideas because they keep the prospects safe from UV risks and drive up their style. For marketers, in turn it will offer a perfect space for branding to create a feel of exclusivity to these everyday staples.
What brings sunglasses to the limelight? Here are some reasons that make sunglasses the best handouts.
High visibility
Compared to other handouts, custom sunglasses are highly visible as they remain well displayed in every outdoor setting. Thus your message imprinted on sunglasses will never get overlooked!
Portable
Sunglasses travel with your recipients wherever they go, thereby leaving a lasting impression in the minds of the audience. Light weight and trendy, sunglasses are accessories that the audience can carry around with ease.
Durable
Sunglasses are long lasting and are designed to withstand the rough and tumble of everyday life. More the durability and utility, more will be the exposure of your brand printed on it. In addition, being long lasting, sunglasses will also ensure assured ROI for marketers.
Utility
Sunglasses are must-have items when people travel or enjoy the outdoor fun. Apart from keeping the eyes safe from UV rays, a pair of sunglasses will drive up the style of the outdoorsy crowd as well. Sunglasses make highly useful accessories during road trips, pool parties, beach holidays and more. Reports show that highly useful promotional swag get better retention among customers than novelty items.
Strategic branding space
Sunglasses are easily one of the most recognizable summer promotional items and a staple in any household. So you can leverage a lot of exposure with your brand logo on it. It will indeed make a cost effective way to get your brand in front of the crowd.
Fun to customize
When it comes to customization, logo sunglasses offer a wide range of options including imprint on lens or frames. Laser engraving will make a perfect imprint option for bamboo sunglasses or metal frame navigator sunglasses. Customize it to suit your promotional needs of preferences of your prospects.
You can use bold and crisp images to create an element of curiosity in the minds of the onlookers and get easy eyeballs for your brand.
Reusable
Since it is reusable, it will surely reduce waste and help you save the environment. An average user may have atleast 4-5 sunglasses in their collection for their different dressing styles and seasonal changes. So, you can imagine the potential of custom sunglasses will have as marketing tools.
More choices
Another good thing about sunglasses is that it comes in different shapes and models for both kids and adults. Thus sunglasses make a perfect promotional item to engage the family audience and to reach out to a diverse audience group of people of different age groups. Sunglasses will never look out of place in any promotional event or situation.
With high-quality material and print, sunglasses can add some personality to your marketing campaigns and help you stand out from the crowd!
Do you plan to include sunglasses in your next marketing campaign? Reach out to us for tips to turn them into the best promotional product for your brand.
