Custom sunglasses can generate valuable leads at events such as trade shows and other business events . By giving away custom sunglasses imprinted with your logo; you can increase brand awareness and engage your prospects with your business.
If you have been looking for effective ways to use custom sunglasses for lead generation, this post could be for you.
Choose models that complement the event theme
Sunglasses are available in a wide range of models, which makes it easy for marketers to choose something that complements the theme and purpose of the event. Consider various trending models of sunglasses to make your marketing strategy interesting. It will help your brand grab easy attention and increase the chances of getting these accessories used more often by the fashion savvy audience.
Choosing the right models will only get your job half done. Customization is what makes it unique. Add a design that reflects the event theme to make it unique to your brand. For instance, models like sports sunglasses or polarized sunglasses are great handouts while sponsoring sports events. It will enhance the outdoor experience of your audience and help them stay UV safe alike. Similarly, if your event is a charity fundraiser, you can customize low cost models like rubberized sunglasses that are easy to sell.
Customization tips
Use imprint colors that match the event branding or choose sunglasses that match the brand colors to leave a lasting impression. This will help to strengthen your branding. Incorporating a call to action message on sunglasses can be an effective way to encourage recipients to take further action, such as visiting a website or making a purchase. You can also include a discount code or website URL in the arms of the sunglasses to encourage your recipients to visit your business and generate leads. Custom sunglasses can thus be an effective way to capture sales leads when used strategically.
Sunglasses as referral gifts
You can use sunglasses as referral gifts to your existing customers for every reference they make . It will make them feel special and further encourage your existing customers to promote your business to others.
As contest giveaways
Custom sunglasses will make great social media contest prizes giveaways as it will pique interest in your business and create a buzz for the event.
As employee appreciation giveaways
Sunglasses are popular among everyone irrespective of gender or age . So, you can confidently choose sunglasses as memorable employee appreciation gifts . Besides sunglasses come in one size that fits all. So, marketers need not worry about finding the right size as well. In addition, sunglasses remain fashionable at all times. Thus buying custom sunglasses as appreciation giveaways will indeed be a perfect strategy for brand building.
As trade show swag
Besides, sunglasses make great trade show swag as well. Handout sunglasses to attendees that subscribe your newsletters or like your social media pages.
Strategic distribution
make sure to choose the most appropriate times and locations to distribute sunglasses. Whether it is sports events or beach events, choose the right outdoor events can go a long way in generating more brand impressions.
Looking for more ideas? Reach out to our team for inspiration
